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Competitive Intelligence For Corporate Decisions Makers.

 

Competitive Intelligence Is The Action Of Defining, Gathering, Analyzing, And Distributing Intelligence About Products, Customers, Competitors.

Competitive Intelligence Is An Ethical And Legal Business Practice, As Opposed To Industrial Espionage.  

 

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

 

Competitive Intelligence For Corporations

Competitive Intelligence, Products, Customers, Competitors.

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Telephone: (561) 206 - 4313
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Key Points Of Competitive Intelligence:

Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage, which is illegal.


The focus is on the external business environment to increase market share.

There is a process involved in gathering information, converting it into intelligence and then using it in decision making.   Some corporate officers, directors  emphasize that if the intelligence gathered, it is a business decision to reduce funds for research or marketing, that the competitions has already gained substantial  market share . 

 

Why duplicate a product when you can reinvent this product at a minimal cost.

Competitive intelligence essentially means understanding and learning what is happening in the world outside the business so one can be as competitive as possible. It means learning as much as possible, as soon as possible, about a competitors industry in general, one's competitors, or even one's county's particular zoning rules. In short, it empowers anticipating and facing challenges head on.

 

 

 

 

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Concepts

A more focused definition of CI regards it as the organizational function responsible for the early identification of risks and opportunities in the market before they become obvious. Experts also call this process the early signal analysis. This definition focuses attention on the difference between dissemination of widely available factual information (such as market statistics, financial reports, newspaper clippings) performed by functions such as libraries and information centers, and competitive intelligence which is a perspective on developments and events aimed at yielding a competitive edge.

The term CI is often viewed as synonymous with competitor analysis, but competitive intelligence is more than analyzing competitors: it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, and macroeconomic data.

Competitive Intelligence Research.

Competitive intelligence is defined as "the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization."

Market intelligence is the information relevant to a company's markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

Some even go as far as making a time limit where if the owner doesn't pay or give personal information within a certain time, the malware permanently destroys the computer.

Competitor Analysis, A Competitor Array.


A Competitor Array.

Define your industry, scope and nature of the industry..

Determine who your customers are and what benefits they expect.

Determine what the key success factors are in your industry.

A Competitor Array.

Rank the key success factors by giving each one a weighting, The sum of all the weightings must add up to one.

Rate each competitor on each of the key success factors.

Multiply each cell in the matrix by the factor weighting.

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